Wild ideas on a careful string. We make things tailored to people, and built to make them smile.
The name
In Romanian fairy tales, the zmeu is a dragon: clever, a little wild, living at the far edge of the world where heroes go to prove themselves.
Ask a Romanian child, though, and a zmeu is a paper kite, tugging at its string on a windy afternoon.
We love that one word holds both: a story you could get lost in, and a thing you can hold by a string.
How we work
Good work is a lot like a good kite: it needs something steady to hold on to, and a little wind to set it free. We bring both.
Everything starts with the people on the other side of the screen. We listen, sketch and refine until it fits them like it was always theirs.
No assembly line, no shortcuts. Every detail passes through the same careful hands, from the first idea to the final polish.
Like any good dragon, we wander. Playful or practical, if it can make someone smile, we want to make it.
In the studio
Others are still taking shape. Got an idea that needs wings? Come say hello.